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Keywords: Hard TQM
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Journal Articles
Journal Articles
International Journal of Quality & Reliability Management (2013) 30 (6): 690–714.
Published: 21 June 2013
... of a sustainable competitive advantage. In addition, soft TQM has a higher impact than hard TQM on competitive strategy formulation and on performance. Research limitations/implications The model developed and tested can be enriching to the TQM, strategic management, and quality management fields. Future...

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