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Keywords: Internal marketing
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Journal Articles
Journal Articles
Journal Articles
International Journal of Quality & Reliability Management (2001) 18 (4): 371–386.
Published: 01 June 2001
... service quality plays in an internal marketing setting. The research was conducted in a major international airline. The expectations and perceptions scales have emerged as measures with excellent internal consistency reliabilities. The two scales exhibited adequate validity as separate measures of front...

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