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Keywords: Loyalty intentions
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Journal Articles
International Journal of Quality & Reliability Management (2019) 36 (4): 601–619.
Published: 28 January 2019
... (loyalty intentions) within the short-term insurance industry. Design/methodology/approach A descriptive research design that is quantitative in nature was followed and 491 responses from insurance customers were analysed. Findings Short-term insurers should facilitate customer engagement...
