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Keywords: Loyalty priority number
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Journal Articles
International Journal of Quality & Reliability Management (2021) 38 (8): 1833–1857.
Published: 02 December 2020
... way of categorizing customers through loyalty priority number (LPN) is proposed. LPN was designed as a major segmentation criterion consisting of customer loyalty rate, frequency of purchase of products or services and value of purchases. Using the proposed approach allows to categorize customers...
