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Keywords: MARKET RESEARCH
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Journal Articles
International Journal of Quality & Reliability Management (1992) 9 (6)
Published: 01 June 1992
.... This allows for more negotiation flexibility and acceptance sampling plans that better fit the needs of customers and producers. © MCB UP Limited 1992 Consumers MARKET RESEARCH SAMPLING OPERATING CHARACTERISTICS IJQRM 9,6 Development of Operating Characteristics (OC) Curves for Acceptance...
Journal Articles
International Journal of Quality & Reliability Management (1990) 7 (4)
Published: 01 April 1990
... questionnaires were handed out over a two-week period, and more than 500,000 were returned. This was regarded as a very high response rate, far surpassing expectations. Whilst a market researcher might question the methodology, in a strictly scientific sense, the branches obtained a vast amount of feedback from...

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