Keywords: MARKETING
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Journal Articles
International Journal of Quality & Reliability Management (2012) 29 (3): 284–294.
Published: 09 March 2012
.... Bossert (1991) noted that QFD is a tightly structured methodology used for integrated product development, and also in product improvements, which are often found necessary when a product begins to lose market share to competing products. This methodology is an integral part of total quality management...
Journal Articles
International Journal of Quality & Reliability Management (1997) 14 (9): 936–947.
Published: 01 December 1997
...Francis Buttle Reports a survey of the largest‐ever national survey of the international quality management system, ISO 9000 (BS EN ISO 9000), which has been installed in 95,000 companies internationally. Specifically, reports the marketing considerations which motivate companies to seek...
Journal Articles
International Journal of Quality & Reliability Management (1992) 9 (2)
Published: 01 February 1992
..., marketing and industrial relations. The sessions were chaired by Barbara Lewis from Manchester School of Management, UMIST, and papers were a mixture of reporting empirical findings and those being more conceptual in their approach. This short review summarizes the papers based on the abstracts with the aim...
Journal Articles
International Journal of Quality & Reliability Management (1989) 6 (3)
Published: 01 March 1989
... importance for further research in this field are outlined. © MCB UP Limited 1989 JAPAN MANUFACTURING MARKETING PRODUCTIVITY PROFITABILITY QUALITY Productivity and Profitability Productivity and Profitability through Quality Myth and Reality by K.E. Maani The University of Auckland, New...
Journal Articles
International Journal of Quality & Reliability Management (1988) 5 (3): 7–14.
Published: 01 March 1988
... UP Limited 1988 Foreign Trade International Trade Marketing Quality Product Quality and UK Trade Product Quality and UK Trade Performance Performance by J.R. Slater Department of Industrial Economics and Business Studies, University of Birmingham 7 In a previous paper[1], Sherwin...

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