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Keywords: MC segment differentiation
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Journal Articles
International Journal of Quality & Reliability Management (2026) 43 (2): 539–566.
Published: 20 November 2025
...Kuan-Thye Chan; Nik Mohd Hazrul Nik Hashim Purpose We study the effects of MCIQ dimensions on branch and customer performance, moderated by MC task differentiation and MC segment differentiation. Design/methodology/approach Data were obtained from a structured survey of a systematic random...
