... organizational performance through successful adoption of quality management practices. Satish Mehra can be contacted at: smehra@memphis.edu Technology Marketing strategy Quality management H4. There is a direct, positive relationship between asset-based quality orientation...

... of capabilities is shown to impact the implementation of quality management practices and the design of marketing strategy, both of which when utilized properly, lead to enhanced organizational performance. Design/methodology/approach The authors surveyed retail banking firms for this study to analyze...

... mindful marketing strategy that would take the stakeholders' intrinsic benefits into account. It is suggested that this approach will lead to mindful consumption and increase the opportunities for value co‐creation among the stakeholders, which will ultimately lead to better organizational performance...

...Nelson Oly Ndubisi; Nelson Oly Ndubisi Purpose The purpose of this paper is to examine mindfulness‐based marketing strategy implementation by small healthcare businesses and its outcome on relationship quality. Design/methodology/approach The author evaluates the direct and indirect effects...

... and objectives, marketing strategies and marketing tactics could be developed and implemented to ensure the customers’needs are met and company’s objectives are obtained. The quality control concept has been generally considered as evolving through three generations: inspection, statistical process control...