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Keywords: NPD marketing performance
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Journal Articles
International Journal of Quality & Reliability Management (2018) 35 (1): 163–186.
Published: 02 January 2018
.... Findings The study’s findings reveal that manufacturing organisations use a multidimensional construct for assessing NPD performance success, which consists of NPD financial performance, NPD internal learning, NPD capabilities improvement, NPD knowledge sharing, and NPD marketing performance. NPD...
