... systems. A pilot case study served as the foundation for the generalizability of other pharmaceutical firms' findings through a non-parametric test. Shikha Singh can be contacted at: shikhas@iitism.ac.in 02 10 2020 05 07 2021 19 04 2022 21 06 2022 © Emerald Publishing...

... questionnaire and a non-parametric test for different groups of participants were adopted to identify the gap and analyse the significance of these groups on the factors in the TQM framework. Findings A new set of TQM factors with the necessity of more knowledge and understanding of future generation were...