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Keywords: Quick-service restaurants
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Journal Articles
International Journal of Quality & Reliability Management (2026) 43 (4): 1057–1079.
Published: 11 February 2026
...Mario Mendocilla; Paloma Miravitlles; Jorge Matute Purpose The aim of this study is to identify the factors that drive customers' actual purchase behaviour in a specific quick-service restaurant. To this end, a conceptual model is proposed that integrates constructs from the Theory of Reasoned...
Journal Articles
International Journal of Quality & Reliability Management (2023) 40 (10): 2351–2370.
Published: 28 February 2023
...Pratik Ghosh; Deepika Jhamb; Rahul Dhiman Purpose The aim of the paper is to measure the service quality, satisfaction, service value and behavioral intentions of Gen Z in leading global Quick Service Restaurants (QSRs) in India by integrating QUICKSERV into an established model of consumer...
