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Keywords: Segmentation
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Journal Articles
International Journal of Quality & Reliability Management (2021) 38 (8): 1833–1857.
Published: 02 December 2020
...Peter Madzík; Arash Shahin Purpose The purpose of this study is to present and explain a new customer segmentation approach inspired by failure mode and effect analysis (FMEA) which can help classify customers into more accurate segments. Design/methodology/approach The present study offers...

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