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Keywords: Service convenience
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Journal Articles
The interplay between multichannel integration quality, service convenience, service experience, multichannel perceived value and e-WoM
Available to PurchaseJohn Agyekum Addae, Kwabena Gyasi Boakye, George Oppong Appiagyei Ampong, Hod Anyigba, Mohammed Majeed, Aidatu Abubakari, Kwame Simpe Ofori
International Journal of Quality & Reliability Management (2025) 42 (4): 1110–1131.
Published: 28 August 2024
...John Agyekum Addae; Kwabena Gyasi Boakye; George Oppong Appiagyei Ampong; Hod Anyigba; Mohammed Majeed; Aidatu Abubakari; Kwame Simpe Ofori Purpose The study's goal is to assess the influence of multichannel integration quality on perceived value, service convenience and service experience...
Journal Articles
Thai Airways: key influencing factors on customers’ word of mouth
Available to Purchase
International Journal of Quality & Reliability Management (2019) 36 (1): 40–57.
Published: 17 December 2018
...Arash Ahmadi Purpose The purpose of this paper is to evaluate and analyze the influence of service convenience, service quality and customer satisfaction on the formation of word of mouth in airline industry. Design/methodology/approach The sample included 400 passengers who had experienced...
Journal Articles
Qualities of effective cruise marketing strategy: Cruisers’ experience, service convenience, values, satisfaction and revisit intention
Available to Purchase
International Journal of Quality & Reliability Management (2018) 35 (10): 2304–2327.
Published: 29 November 2018
...Milad Kalantari Shahijan; Sajad Rezaei; Muslim Amin Purpose The purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit...
