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Keywords: Service performance
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Journal Articles
Artificial intelligence and service performance: empirical findings from the hospitality sector
Available to Purchase
International Journal of Quality & Reliability Management 1–26.
Published: 29 May 2026
... tested using structural equation modelling. Findings This study demonstrates that perceived ease of use, competitive pressure, robust IT infrastructure and supportive government policies significantly drive AI adoption, thereby enhancing service performance. These factors also supplement each other...
