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Keywords: Small healthcare organisations
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Journal Articles
Relationship quality: upshot of mindfulness‐based marketing strategy in small organisations
Available to Purchase
International Journal of Quality & Reliability Management (2012) 29 (6): 626–641.
Published: 22 June 2012
... of mindful marketing practices of customer orientation, communication and competence on customer satisfaction and relationship quality in small healthcare organisations (SHOs) in Malaysia, by drawing from the mindfulness theory. Data were provided by 412 customers of SHOs and analysed using factor...
