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Journal Articles
International Journal of Quality & Reliability Management (2017) 34 (8): 1229–1251.
Published: 04 September 2017
...Raaid Batarfi; Aziz Guergachi; M.I.M. Wahab Purpose Studies have suggested that attributes are dynamic and a life cycle of product and service attributes exists. When an innovative feature is introduced, the feature might attract and delight customers. However, with the passage of time the state...

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