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Keywords: Validity
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Journal Articles
International Journal of Quality & Reliability Management (2023) 40 (2): 607–627.
Published: 28 December 2021
... product development in the field of marketing or allied areas. Moreover, the reliability and validity of conjoint analysis is always a matter of concern for the researchers that hinders this technique's wider adaptability. Thus, the paper presents some probable solutions to address the focal issues useful...
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