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Keywords: Voice of the customer (VOC)
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Journal Articles
International Journal of Quality & Reliability Management (2013) 30 (8): 832–852.
Published: 30 August 2013
... application of this technique to luxury business hotels support the proposed modifications to QFD to increase its potential for application to services. © Emerald Group Publishing Limited 2013 Hospitality industry Hotel landscaping design Voice of the customer (VOC) Three‐phased quality...
