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Keywords: Warranty attractiveness
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Journal Articles
International Journal of Quality & Reliability Management (2015) 32 (4): 415–431.
Published: 07 April 2015
... approach is illustrated using a real life example of an automobile engine with Mean Time Between Failures and Warranty Attractiveness Index as constraints. Findings – It will help to improve the customer satisfaction by giving a more attractive warranty compared to that being offered...

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