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Purpose

– This study aims to investigate if new ways of delivering higher education can contribute to economic revitalization by enhancing the economic competitiveness of the workforce.

Design/methodology/approach

– Case study/conceptual paper.

Findings

– This study establishes suggested criteria by which push and pull elements can be utilized to streamline the much needed pedagogical process for mid-career professionals taking asynchronous online graduate classes.

Research limitations/implications

– This study had very small sample and focused on further education of mid-career professionals.

Originality/value

– The current economic crisis requires new approaches to efficiently improving human capital, and this study proposes one successful approach.

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