Issues

Literature synthesis on contemporary service experience, Guest Editors: Riadh Ladhari, Nizar Souiden, Enrique Bigne, Olivier Furrer and Kum Fai Yuen

Guest editorial: Literature synthesis on contemporary service experiences

Riadh Ladhari; Nizar Souiden; Enrique Bigne; Olivier Furrer; Kum Fai Yuen
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From digital marketing to immersive marketing strategies: key enablers for effective immersive marketing abstract

Paisarn Muneesawang; Kritcha Yawised; Darlin Apasrawirote
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Transforming hospitality 5.0: a systematic review of AI’s impact on employee experience and well-being

Shobha Maindola; Deepak Bangwal; Sarbjit Singh Singh Oberoi; Rupesh Kumar
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A systematic literature review of Indigenous food sharing practices to inform the design of transformative food-service initiatives and experiences

Salman Yousaf; Jörg Finsterwalder; Lucie K. Ozanne; Denise M. Conroy
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How artificial intelligence shapes customer emotional experiences: a systematic literature review

Setar Lytle; Mahesh Gopinath
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Reconfiguring service atmospherics: multisensory coherence, aesthetic practices and cultural meaning in hospitality contexts

Yen Cheng Chen
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Sustainability and customer perceptions in contemporary service experiences: a literature review

Anand Jaiswal; M.K.P. Naik; Rajesh Kumar; Abhishek Bhushan Singhal
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Healthcare service experiences: a customer-dominant review

Kyriakos A. Apostolou; Georgia D. Katsifaraki
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A meta-analytic review of service recovery: developing a comprehensive stimulus–organism–response (S–O–R) model

Akuthota Sankar Rao; Damodar Suar
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