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Social commerce isn’t the cherry on the cake, its the new cake! How consumers’ attitudes and eWOM influence online purchase intention in China

Muhammad Bilal, Umair Akram, Hassan Rasool, Xiaoyan Yang, Yasir Tanveer

International Journal of Quality and Service Sciences (2022) 14 (2): 180–196.

https://doi.org/10.1108/IJQSS-01-2021-0016

Published: 01 November 2021

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