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Keywords: Artificial intelligence
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Journal Articles
Sujood, Amit Kumar, Shuchita Singh, Nidhi Srivastava, Arpita Srivastava, Amrita Jain, Mohd Ayaz, Priya Solomon, Atul Kumar
International Journal of Quality and Service Sciences 1–30.
Published: 29 April 2026
...Sujood; Amit Kumar; Shuchita Singh; Nidhi Srivastava; Arpita Srivastava; Amrita Jain; Mohd Ayaz; Priya Solomon; Atul Kumar Purpose The purpose of this study is to systematically review the extant literature on the intersection of artificial intelligence ( AI ) and marketing strategy, with a focus...
Journal Articles
International Journal of Quality and Service Sciences (2026) 18 (2): 323–358.
Published: 25 March 2026
...Setar Lytle; Mahesh Gopinath Purpose This study aims to systematically review empirical research on how artificial intelligence ( AI ) shapes customers’ emotional experiences in hospitality and tourism. It integrates psychological, technological and social perspectives to address disjointed...
Journal Articles
International Journal of Quality and Service Sciences (2026) 18 (1): 122–145.
Published: 03 February 2026
...Payel Das; Uditaa K.; Hariprasad K. Purpose This study aims to examine the interdependent barriers impeding the effective adoption of artificial intelligence ( AI ) in personalized marketing. By integrating the technology–organization–environment ( TOE ) framework, the theory of planned behavior...
