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Keywords: Customer engagement
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Journal Articles
From click to confirmation. The effect of hotel website quality and online reviews in fostering booking intentions
Available to Purchase
International Journal of Quality and Service Sciences (2025) 17 (2): 220–242.
Published: 12 May 2025
...Syafruddin Chan; Muslim Amin; Shahid Rasool; Obed Rashdi Syed Purpose This study aims to investigate the impact of hotel website quality, customer engagement, online hotel reviews and perceived credibility on hotel booking intentions. It emphasizes how these factors collectively influence...
Journal Articles
International Journal of Quality and Service Sciences (2023) 15 (3-4): 291–319.
Published: 20 October 2023
...’ investment in a relationship on proposed hypotheses was also tested. Integrated store Attachment with store Customer engagement Willingness to pay more Loyal webrooming Cross-buying Perceived relationship investment Alternative retailer attractiveness Building on stimulus organism...
Journal Articles
Customer reciprocity in greening: the role of service quality
Available to Purchase
International Journal of Quality and Service Sciences (2022) 14 (2): 238–257.
Published: 14 December 2021
... quality (SQ) (online and offline) influences such voluntary customer reciprocity in greening. Design/methodology/approach This study used a virtual survey among 400 customers of e-commerce firms that have adopted greening practices requiring customer engagement and regressions were used to test...
Journal Articles
Unleashing hidden potential: customer engagement in modular service innovation
Available to Purchase
International Journal of Quality and Service Sciences (2018) 10 (4): 334–348.
Published: 21 September 2018
... customer needs. This paper scrutinises the engagement of customer and conceptualises the role of customer in modular innovations that have been previously neglected. Services Innovation Customer engagement Modularity The concept of modularity can be both an organisational...
Journal Articles
The impact of service quality, customer engagement and selected marketing constructs on airline passenger loyalty
Available to Purchase
International Journal of Quality and Service Sciences (2017) 9 (1): 21–40.
Published: 20 March 2017
... demonstrate that customer engagement has the most influential effect on passenger loyalty, followed by customer satisfaction. Customer satisfaction has the largest total effect on customer engagement. Service quality, perceived value and customer satisfaction also indirectly affect customer loyalty through...
