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Keywords: Customer engagement
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Journal Articles
Journal Articles
International Journal of Quality and Service Sciences (2023) 15 (3-4): 291–319.
Published: 20 October 2023
...’ investment in a relationship on proposed hypotheses was also tested. Integrated store Attachment with store Customer engagement Willingness to pay more Loyal webrooming Cross-buying Perceived relationship investment Alternative retailer attractiveness Building on stimulus organism...
Journal Articles
International Journal of Quality and Service Sciences (2022) 14 (2): 238–257.
Published: 14 December 2021
... quality (SQ) (online and offline) influences such voluntary customer reciprocity in greening. Design/methodology/approach This study used a virtual survey among 400 customers of e-commerce firms that have adopted greening practices requiring customer engagement and regressions were used to test...
Journal Articles
International Journal of Quality and Service Sciences (2018) 10 (4): 334–348.
Published: 21 September 2018
... customer needs. This paper scrutinises the engagement of customer and conceptualises the role of customer in modular innovations that have been previously neglected. Services Innovation Customer engagement Modularity The concept of modularity can be both an organisational...
Journal Articles

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