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Keywords: Impulse buying
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Journal Articles
International Journal of Quality and Service Sciences 1–27.
Published: 16 July 2026
... shapes impulse buying in live-streaming commerce. Design/methodology/approach Data from 464 consumers with prior live-stream purchases were analysed using partial least squares structural equation modelling and importance–performance map analysis. Findings Live streamer quality significantly...
Journal Articles
International Journal of Quality and Service Sciences (2021) 13 (3): 456–470.
Published: 17 August 2021
... and impulsive buying behavior. Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool...
