...E. Gummesson; C. Mele; F. Polese; Minna Halonen; Katri Kallio; Eveliina Saari Purpose The purpose of this paper is to report a new kind of workshop process which aims at co‐creation across disciplines in a service research network. The case concerns Technical Research Centre of Finland (VTT...

...E. Gummesson; C. Mele; F. Polese; Sergio Barile; Francesco Polese Purpose The purpose of this paper is to combine service science (service science, management and engineering, and SSME) and service dominant (S‐D) logic contributions with the network and systems‐based theories of many‐to‐many...

... boundaries but value is considered to be co‐created among various actors within the networked market. The evolution of value creation, from value creation by the manufacturing firm to value co‐creation in a network, necessitates a corresponding change in the concepts used to depict value creation...

...E. Gummesson; C. Mele; F. Polese; Cristina Mele; Tiziana Russo Spena; Maria Colurcio Purpose The purpose of this paper is to analyse innovation in the light of service‐dominant (S‐D) logic and service science as a value‐creating process occurring through a many‐to‐many network resource integration...

... culture theories, this paper conceptualizes the operational logic of value creation in practices and draws implications to marketing theory and practice. The approach to markets is “markets as practices” in value networks. Findings Value is tied to practices, not to offerings. Therefore, a key...