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Keywords: Schemas
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Journal Articles
International Journal of Quality and Service Sciences (2013) 5 (1): 19–31.
Published: 22 March 2013
... is reconfigured and thus explains service innovation from the lens of S‐D logic, emphasizing customers' value co‐creation of value in practices. The focus is on the interdependencies between the configuration of resources in a service system and schemas that shape customers and other actors when integrating...

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