.... The archetypical customer roles contribute theoretically to detailing how resource integration and value co-creation can be shaped by enacted roles, an influence that has not been explicitly proposed in empirical service research. Self-service technology S-D logic Service system Value co-creation Customer...

... on customer misbehaviour has focused on psychological explanations and individual characteristics. This study broadens the perspective by taking structural factors of the service system into account. The purpose is to complement the existing literature on customer misbehaviour by investigating how the design...

... on the enabling and inhibiting factors that influence adoption of medical tourism service. Medical tourism Service system Emotional discomfort Social resource integration Tourism Medicine Medical treatment Health care The drivers that result in emotional discomfort were extracted from the focus...

...Su Mi Dahlgaard Park; Bo Edvardsson; Bård Tronvoll Purpose The aim of this paper is to conceptualize service innovation through a service‐dominant logic (S‐D logic) lens and a service system foundation. Design/methodology/approach This conceptual paper offers a service‐dominant logic lens...