... Service design Service systems Service ecosystems Service science The latest edition of the World Development Report specifies that the 74 per cent of euro area and the 70 per cent of world gross domestic product in 2012 is due to services (The World Bank, 2015). Despite this evidence...

...Bo Edvardsson; Gloria Ng; Zhi Min Choo; Robert Firth Purpose Research suggests that service‐dominant designs are superior to goods‐dominant; but why? The purpose of this paper is to answer three questions. First, in what way is a service system based on service‐dominant logic (SDL) superior to one...

... Market segmentation Value analysis Service systems Networking I should not like my writing to spare other people the trouble of thinking. But if possible, to stimulate someone to thoughts of his own. In 1945, Wittgenstein stated these wise words in the preface to his Philosophical...

...”. © Emerald Group Publishing Limited 2010 Innovation Value analysis Stakeholder analysis Networking Service systems Resource management The emergent service‐dominant (S‐D) logic and service science are reframing the conceptual landscape of business (IfM and IBM, 2008 ; Michel...