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Keywords: Social support
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Journal Articles
International Journal of Quality and Service Sciences (2022) 14 (2): 180–196.
Published: 01 November 2021
... and xinren 信任) on online purchase intentions. Furthermore, this study investigated the moderating role of social support between electronic word-of-mouth (eWOM) and online purchase intentions. Design/methodology/approach An online survey was conducted on 309 consumers who had online purchasing experience...
