... with that of extant theory; conduct of empirical studies through hypotheses‐testing and real world, in‐depth research and the application of complexity theory, network, and systems theory; co‐creation by and between researchers; focus on validity and relevance by using the full range of S‐D logic compatible methods...

... marketing proposed by Gummesson and the viable system approach (VSA), proposed by Italian researchers and highly diffused in Italy during the 2000s. Design/methodology/approach This paper is a conceptual analysis based on recent developments in service science, S‐D logic and network/systems theory...

... Business excellence model Value analysis Systems theory Networking Configuration management The transition from a goods‐dominated, “inside‐out,” value chain paradigm towards a knowledge‐intensive, collaborative, resource integrating, value network paradigm has led to a situation where firm...