Metaverse retailing and the customer experience journey: a case study approach Available to Purchase

Dr Bethan Alexander is Reader in Fashion Retailing and Marketing and Research Coordinator at Fashion Business School, London College of Fashion, University of the Arts, London. Bethan’s scholarly research interests span multi-sensory fashion retailing, customer experiences online and offline, innovative retail formats, retail technologies and future retailing. Results of this research have been published in various academic journals and books in the fashion, retail, marketing and business disciplines. She is an inaugural member of the Designing Retail and Services Futures Special Interest Group, Design Research Society, Regional Editor for Bloomsbury Fashion Business Cases, Senior Fellow of the Higher Education Academy and Fellow of the Royal Society of Arts. She champions research informed teaching and leverages her extensive networks in collaborating with industry and academics internationally. Bethan is a published author, mentor and thought leader.

Dr Marta Blazquez is Senior Lecturer in Fashion Marketing at the School of Materials, University of Manchester, UK. Marta holds a BA in Advertising and PR and has developed a career in the advertising a marketing industry for more than 10 years. She was awarded European Ph.D. in Marketing with Cum Laude mention. Marta’s research interest includes retail marketing, omnichannel retailing, retail futures, retail technologies and digital sustainability. She has published in leading journals – including Journal of Business Research, International Journal of Electronic Commerce or Computers in Human Behaviour – contributed to edited books and presented her work at various national and international conferences.

Dr Courtney Chrimes is Lecturer and Researcher in Digital Fashion Marketing at The University of Manchester. She was awarded her EPSRC DTA funded Ph.D. in Materials from The University of Manchester, in January 2021. Courtney’s research primarily focuses on fashion business, digital marketing, consumer behaviour, omnichannel retailing and digital innovation, utilizing a combination of both qualitative and quantitative methods of enquiry. Courtney has successfully obtained funding for a collaborative project with the UNECE investigating how artificial intelligence and blockchain can facilitate various fashion industry processes by exploring their real-world application. She has published academic papers in prestigious peer-reviewed journals, such as the Journal of Fashion Marketing and Management: An International Journal (Q1) and Journal of Consumer Behaviour (Q1, 2*) and has contributed to several peer-reviewed published book chapters as a first-named author and co-author.