Issues

Special Issue: Retailing and sport. Guest Editor: Rodney C. Runyan

Guest editorial

Guest editorial

Rodney C. Runyan
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Defining brand values through sponsorship

Nicholas Alexander
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The effects of negative information transference in the celebrity endorsement relationship

Darin W. White; Lucretia Goddard; Nick Wilbur
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Sports celebrity endorsements in retail products advertising

Karen E. Lear; Rodney C. Runyan; William H. Whitaker
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Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions

Rodoula Tsiotsou; Konstantinos Alexandris
View articletitled, Delineating the outcomes of sponsorship<span class="subtitle-colon">: </span><span class="subtitle">Sponsor image, word of mouth, and purchase intentions</span>
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A comparison of four strategies to promote fair trade products

Shih‐Mei Chen; Patricia Huddleston
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Consumer‐brand relationships in sport: brand personality and identification

Brad D. Carlson; D. Todd Donavan; Kevin J. Cumiskey
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