Issues

The future of e-commerce? Understanding livestreaming commerce continuance usage

Han Xi Chong; Ahmad Hariza Hashim; Syuhaily Osman; Jasmine Leby Lau; Eugene Cheng-Xi Aw
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Dynamic capabilities in the realisation of omnichannel retailing

Birgit Andrine Apenes Solem; Jan Ivar Fredriksen; Øystein Sørebø
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Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

Marcelo Lisboa Pereira; Martin de La Martinière Petroll; João Coelho Soares; Celso Augusto de Matos; Martin Hernani-Merino
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How augmented reality can enhance fashion retail: a UX design perspective

Liangchao Xue; Christopher J. Parker; Cathryn A. Hart
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Factors influencing technology adoption amongst small retailers: insights from thematic analysis

Rajesh K. Aithal; Vikram Choudhary; Harshit Maurya; Debasis Pradhan; Dev Narayan Sarkar
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Willingness-to-pay experimental model for Stackelberg dual channel pricing decision

Shi-Woei Lin; Januardi Januardi
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Customers' online shopping intention by watching AI-based deepfake advertisements

Brijesh Sivathanu; Rajasshrie Pillai; Bhimaraya Metri
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