Issues

Optimal omnichannel configuration: the effects of coupon promotion

Zonghuo Li; Limeng Chai; Di Wang; Hyun Seung Jin
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Exploring future research avenues in supply chain performance

Ritu Chakraborty; Ashu Sharma; Rose Antony; Sheila Roy
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Understanding customer collaboration with virtual agents: service task as a moderator

Celso Augusto de Matos; Renato Laurentino; Ricardo Teixeira Veiga
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Strengthening journey satisfaction through effective customer journey design for omnichannel retailing

Li-Wei Wu; Yu-Hsuan Wu; Yun-Chia Tang; Chung-Yu Wang
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Eco or ego? Promoting second-hand luxury consumption using message appeals

Dung Minh Nguyen; Trieu Nguyen
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Persuasive social eWOM in webrooming: mediational role of motivation to touch

Amresh Kumar; Pallab Sikdar; Md. Moddassir Alam; Pratibha Singh
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