... the perceived uniqueness of DCs increases consumers’ WTP for these products and (2) whether this effect depends on consumers’ sensation-seeking tendency (SST) and the instrumental need for touch (NFT). Findings We found that the higher the perceived uniqueness of DCs, the higher the consumers’ WTP for them...

... and consumer electronics. The research model was tested through partial least squares. Findings The results suggest that mobile showrooming attitude is positively affected by mobile dependency, value consciousness and need for touch, and negatively by perceived risk of mobile shopping. The results also...

...Sonia San-Martín; Óscar González-Benito; Mercedes Martos-Partal Purpose The purpose of this paper is to address the potential impact of need for touch (NFT) on perceived product quality and the possible roles of purchasers’ social (subjective norms), personal (buying impulsiveness) and epistemic...