...Nobukhosi Dlodlo; Efosa Carroll Idemudia; Mercy Mpinganjira Purpose This study investigates how chatbot media richness shapes shoppers' perceptions of social presence, emotions, trust and their willingness to recommend e-retailers’ chatbots. Design/methodology/approach Data were collected from...

... 2025 03 12 2025 04 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only AI influencer Self-disclosure Humanlikeness Authenticity Trust Friendship College of Design, University of Minnesota 2023–2024 Scholarship...

...Zobaida Khanam Purpose Using social exchange theory (SET) and commitment trust theory (CTT), this study assesses how retailers’ perceptions of suppliers’ distributive and procedural fairness exert trust and commitment in pharmaceutical retailer–supplier coordination. The study further examines how...

...) the practical implications have been ascertained. Findings It is highlighted that market participation decision for farmers is an economic imperative. The major emphasis is on marketing cost, price and trust. Farmers choose the most efficient channel as it offers maximum utility. Practical implications...

... Y. The “partial least square-structural equation modelling (PLS-SEM)” was used for testing. Findings The standardised path coefficients show that in Gen X and Gen Y, customer trust and system quality significantly influence customer engagement and customer satisfaction; however, security...

...Michaela Quintus; Kathrin Mayr; Katharina Maria Hofer; Yen Ting Chiu Purpose Gaining and maintaining trust in e-commerce is crucial for online purchases. Specifically, understanding trust formation and its consequences in a cross-market online shopping context is important, as cross-market studies...

...Aman Kumar; Amit Shankar Purpose This study examines consumers’ usage intention towards retail metaverse banking. This research also investigated the mediating impact of trust and distrust. This research also examined the moderating impact of perceived security concerns. Design/methodology...

... of online transactions should be further investigated: trust, perceived risk and flow. Trust has been always a major issue at the level of consumer–technology interaction (Maseeh et al., 2021 ; Park et al., 2021 ; Pappas et al., 2014), but regarding chatbots, few studies...

..., need for arousal, susceptibility to informational influence, and perceived value, whilst trust in broadcasters is treated as the moderating factor. Design/methodology/approach A survey was conducted using a questionnaire designed specifically for this purpose, which was completed by 388 Malaysian...

... with three sub-factors: trust, commitment and social satisfaction. Data on the B2B relationship were collected from 77 partaking firms in the Spanish Furniture Market Observatory business panel, covering the manufacturer-retailer and manufacturer-supplier relationships for control and comparison purposes...

...Natalia Rubio; Nieves Villaseñor; Maria Jesús Yagüe Purpose Although value co-creation has been widely analyzed in digital contexts and various types of services (tourism, healthcare, etc.), it has received less study in the area of retail distribution. This study proposes that trust...

... millennials' perceived enjoyment, trust and, ultimately, attitude towards the chatbot. A survey experiment was employed to conduct the study on data collected from 193 Italian millennials. The results show that applying a social-oriented interaction style increases users' perception of social presence...

... Publishing Limited Licensed re-use rights only The purpose of this study was to examine the impacts of consumers’ motivations (i.e. remuneration, social, and empowerment) on online purchase intentions mediated through trust towards retailers present on social media. Data were collected from...

... the strongest influence on Generation Y consumers trust. Also, online promotion possesses the weakest association with Generation Y consumers trust. More importantly, Generation Y consumer online repurchase intention is positively influenced by the degree of trust they have towards websites. The implications...

...) on an important and strategic variables for retailers, loyalty, are highlighted. Moreover, this research also indicates that the impacts of a retailer’s CRS dimensions on consumers’ loyalty depend on individuals and may follow different paths (through consumers’ trust in the retailer and/or retailer’s perceived...

... the retailer’s claims of RS affect consumers’ perception of personalization, and further, trusting beliefs and intentions. Additionally, the effect of sponsored recommendation (SR) on consumers’ perceived trust was explored. Design/methodology/approach A 2 (RS claim: personalized/non-personalized)×2 (SR...

...Apostolos Giovanis; Costas Assimakopoulos; Christos Sarmaniotis Trust UTAUT Risk Online consumer behaviour Personal traits Self-service retail banking technologies According to Meuter et al. (2005) , a self-service technology (SST) is a firm–customer interface...

...Helena Alves; Emerson Wagner Mainardes Purpose The purpose of this paper is to understand in the ways, in which, trust and other perceived benefits, both in the relationship with the company and with other consumers, as well as the perception of self-efficacy, actually influence the co-creation...

...Arpita Khare; Shivendra Pandey Purpose The purpose of this paper is to examine the role of green self-identity, green peer influence, service and product quality of organic food retailers on Indian consumers’ perceived trust and transaction risk. Design/methodology/approach The sample...

...Patrick Poon; Gerald Albaum; Cheng-Yue Yin Purpose The purpose of this paper is to examine the dimensions of interpersonal trust which would affect the buyer-salesperson relationship in a direct selling situation. It also investigates consumers’ perceived risk and advantages of direct selling...