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Purpose

– The purpose of this paper is to analyze how faculty, staff and students at one American University define the term sustainability.

Design/methodology/approach

– The authors analyze student, staff and faculty definitions by comparing word frequency counts to a list of the 25 most frequently found words in over 100 definitions of sustainability. Next, the authors analyze the definitions through content analysis, producing a list of emergent themes.

Findings

– The authors find that our definitions do not rate highly when compared to a list of the most frequent words from published definitions, but examining them more closely highlights nuances in understanding.

Research limitations/implications

– These results can only speak to one university’s population, but may be similar to that of comparable schools. Further studies should include comparisons to a range of campus communities, including environmental leaders and laggards.

Practical implications

– Administrators and educators at institutes of higher education must determine whether an ambiguous understanding of sustainability is sufficient for their own goals in producing an educated citizenry.

Social implications

– When a community fails to understand sustainability, it impacts how they conceptualize environmental problems and make decisions to solve them.

Originality/value

– This study shows that unless one has polled a campus population, one cannot know how its members understand a fundamental concept such as sustainability. It also shows that the work of sustainability education is just beginning.

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