Exploring role of digital literacy and theory of planned behavior in shaping generative AI behavior intentions for educational sustainability Available to Purchase

Muhammad Farrukh Shahzad is a distinguished researcher at the College of Economics and Management, Beijing University of Technology, specializing in technology adoption, human−computer interaction, innovation and sustainability. His work, published in high-impact journals indexed in ABS, SCI, SSCI and EI, contributes significantly to global academic discourse. He has received prestigious accolades, including the “Perceive China − Academic Star” award by the China Scholarship Council (CSC), recognizing his outstanding academic achievements and distinction among students across the China. He has also received the Scientific Innovation Awards (2024, 2025, 2026) and the First Contribution Award (2025), as well as the Best Author, Top Viewed Articles, and Highly Cited Paper Awards from well-known publishers in 2025. His research has been recognized by the Chinese Academy of Sciences (CAS) at the highest level, and he serves as a reviewer for leading management and economics journals. He is proficient in qualitative and quantitative methods using advanced analytical tools.

Shuo Xu is a Professor of Management Science and Engineering at the College of Economics and Management at Beijing University of Technology. He received a PhD degree from the Agricultural University of China in 2008. His research interests include, bibliometric analysis, environmental management, scientific front detection, technology foresight, knowledge management, data mining and big data.

Ahmad Raza Bilal serves as the Director of Research at the University of Sargodha, Pakistan, where he leads institutional research initiatives. His work focuses on advancing academic research output and fostering collaborative projects across disciplines.

Quratulain is a researcher affiliated with the Business School at Liaoning University, China, pursuing studies that bridge business disciplines with international perspectives. Her academic interests lie in exploring contemporary business and management challenges.

Shahla Akram is affiliated with the Department of Economics at the National College of Business Administration and Economics, Lahore, and also contributes to the Development Insights Lab at the University of Peshawar, Pakistan. Her research focuses on economic development, policy analysis and socio-economic issues in the regional context.