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Non Article| March 01 2001

An Interview with Brian Phillpotts, Marketing Director, The Football League Free

David Hudson
David Hudson
Department of Marketing, De Montfort University, The Gateway, Leicester LE1 9BH, UK
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Author & Article Information
Publisher: Emerald Publishing
Received: January 01 2001
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 2001 by Winthrop Publications Limited
2001
International Journal of Sports Marketing and Sponsorship (2001) 3 (1): 5–17.
https://doi.org/10.1108/IJSMS-03-01-2001-B003
Article history
Received:
January 01 2001

Brian Philpotts is Marketing Director of TheFootball League and is soon to take up a similarrole at the FA Premier League. In this interviewhe talks to David Hudson of De MontfortUniversity about his role and the challenges hefaced after joining The Football League fromNewcastle United in 1999. He shares his experienceand insights on the subject of sports marketingat both league and club level.

Keywords:
professional football, sponsorship, media, marketing
This content is only available via PDF.
© 2001 by Winthrop Publications Limited
2001
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