Skip to Main Content
Skip Nav Destination
Article navigation
Volume 3, Issue 1
1 March 2001
International Journal of Sports Marketing and Sponsorship Cover Image for Volume 3, Issue 1
Non Article| March 01 2001

An Interview with Brian Phillpotts, Marketing Director, The Football League Free

David Hudson
David Hudson
Department of Marketing, De Montfort University, The Gateway, Leicester LE1 9BH, UK
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Received: January 01 2001
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 2001 by Winthrop Publications Limited
2001
International Journal of Sports Marketing and Sponsorship (2001) 3 (1): 5–17.
https://doi.org/10.1108/IJSMS-03-01-2001-B003
Article history
Received:
January 01 2001

Brian Philpotts is Marketing Director of TheFootball League and is soon to take up a similarrole at the FA Premier League. In this interviewhe talks to David Hudson of De MontfortUniversity about his role and the challenges hefaced after joining The Football League fromNewcastle United in 1999. He shares his experienceand insights on the subject of sports marketingat both league and club level.

Keywords:
professional football, sponsorship, media, marketing
This content is only available via PDF.
© 2001 by Winthrop Publications Limited
2001
374 Views
View Metrics
Guest editorial: Fundamentals of case study research for sport marketing studies
Discrete emotion dynamics and social media engagement: integrating stance detection and multi-emotion classification
The effect of congruity of sports brand collaboration on consumers' explicit and implicit attitudes and purchase intention: moderating role of need for uniqueness
Corrigendum: Corporate narratives in Olympic and Paralympic sponsorship: hybridity in the Milan-Cortina 2026 winter games

Suggested Reading

A model of image creation and image transfer in event sponsorship
International Marketing Review (June,1997)
Marketing ‘Outward Bound’
European Journal of Marketing (June,1977)
An Interview with Dr Robert Steadward, President of the International Paralympic Committee
International Journal of Sports Marketing and Sponsorship (September,2001)
Good sport: The relationship and effectiveness of branding and sport
Strategic Direction (August,2013)
An Analysis of Volume Consumption, Consumer Interest and Perceptions of Sport Sponsorship as they Relate to the Super Bowl
International Journal of Sports Marketing and Sponsorship (January,2002)

Related Chapters

The Commercialisation of Chinese Professional Football: Transition and Evolution
The Mediating Power of Sport: Global Challenges and Sport Culture in China
Staying Onside on the Inside: Men, Masculinities and the Research Process
Gender Identity and Research Relationships
Alcohol and Sport in France: An Unsettled Field
Sport, Alcohol and Social Inquiry: A Global Cocktail

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal