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1 November 1999
Research Article|
November 01 1999
Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
Donald P. Roy;
Donald P. Roy
Assistant Professor of Marketing, University of North Carolina at Pembroke, P.O. Box 1510, Pembroke, NC 28372-1510, USA
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T. Bettina Cornwell
T. Bettina Cornwell
Professor of Marketing, University of Memphis, Memphis, TN 38152, USA
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Publisher: Emerald Publishing
Received:
November 05 1999
Online ISSN: 2515-7841
Print ISSN: 1464-6668
© 1999 by Winthrop Publications Limited
1999
licensed reuse rights only
International Journal of Sports Marketing and Sponsorship (1999) 1 (4): 33–48.
Article history
Received:
November 05 1999
Citation
Roy DP, Cornwell TB (1999), "Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted". International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 4 pp. 33–48, doi: https://doi.org/10.1108/IJSMS-01-04-1999-B004
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