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Journal Articles

Sport consumers: perceiving and enjoying danger in American football

T. Bettina Cornwell, Ravi Pappu, Eric Setten
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2023) 24 (5): 853–870.
https://doi.org/10.1108/IJSMS-11-2022-0195
Published: 13 July 2023
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Journal Articles

Sport sponsorship announcement and stock returns: a meta-analytic review

Youngbum Kwon, T. Bettina Cornwell
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2021) 22 (3): 608–630.
https://doi.org/10.1108/IJSMS-05-2020-0085
Published: 17 December 2020
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Journal Articles

Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context

Czafrann Ali, T. Bettina Cornwell, Doan Nguyen, Leonard Coote
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2006) 7 (2): 21–30.
https://doi.org/10.1108/IJSMS-07-02-2006-B005
Published: 01 January 2006
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Journal Articles

Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter

T. Bettina Cornwell, George E. Relyea
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (2000) 2 (2): 39–55.
https://doi.org/10.1108/IJSMS-02-02-2000-B005
Published: 01 June 2000
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Journal Articles

Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted

Donald P. Roy, T. Bettina Cornwell
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (1999) 1 (4): 33–48.
https://doi.org/10.1108/IJSMS-01-04-1999-B004
Published: 01 November 1999
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Journal Articles

Is It Possible To Replace A Successful Sponsor?

Lucy McCrickard, T. Bettina Cornwell
Journal: International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship (1999) 1 (4): 49–55.
https://doi.org/10.1108/IJSMS-01-04-1999-B005
Published: 01 November 1999
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