Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity Available to Purchase

Hossein Mansouri's (University of Kurdistan, Ph.D.) research interests include sport corruption, sport governance, organizational health, qualitative research, consumer behavior, sport industry policy and social issues. Hossein has also authored and co-authored more than 30 research papers, seminars, conferences and journals, including Journal of Global Sport Management, Physical Culture and Sport Studies and Research; Spanish Journal of Marketing, New England Journal of Entrepreneurship, etc.

Abdullah Rasaee Rad (Shahid Chamran, Ph.D. candidate) is currently Physical Education Teacher in Iran. Abdullah has also authored and co-authored more than 10 research papers, seminars, conferences and journal publications.

Rodoula H. Tsiotsou (Florida State University, Ph.D.) is currently Professor of Services Marketing at the Department of Business Administration, University of Macedonia, Greece. She is the founder and director of the Marketing Laboratory MARLAB at the University of Macedonia. She serves as Associate Editor for the Journal of Services Marketing and the International Journal of Consumer Studies while she is a member of the editorial board at the Service Industries Journal, Services Marketing Quarterly, the International Review on Public and Nonprofit Marketing and Central European Business Review. She has published more than 100 scientific publications in a variety of international scientific journals and conference proceedings such as the Journal of Business Research, Journal of Service Management, International Journal of Advertising, Computers in Human Behavior, The Service Industries Journal, Journal of Services Marketing, European Sport Management Quarterly, International Journal of Sports Marketing and Sponsorship and Journal of Sport Management. She is ranked in the Top 2% of Scientists in the World based on the Science-wide Author Database developed by Elsevier and Stanford University. Her research interests include services marketing, sport marketing, digital and social media marketing, brand management, relationship marketing, and nonprofit marketing.

Maizaitulaidawati Md Husin (Ph.D., IFP) is experienced Academician with strong enthusiasm and passion in Islamic banking and finance. She has over 12 years of experience in teaching and supervision. Maizaitul holds a Ph.D. in Islamic Economics from the University of Malaya, MSc in Banking and BBA in Finance. She is also a certified Islamic financial planner in Malaysia. Maizaitul has also authored and co-authored more than 100 research papers, book chapters for businesses, universities, seminars, conferences and journal publications. She has served the faculty (AHIBS) as the research manager in 2017 and held several other managerial positions in the faculty.