Issues

Elite versus grassroots sports events sponsorship in China: an exploration of sponsors’ motives and objectives

Qian Wang; Stéphan Fuchs; Guillaume Bodet
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Fan conflict or complement? Exploring the intersection of sports betting and team loyalty

Brendan Dwyer; Stephen L. Shapiro; Joris Drayer
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Online purchase behavior of sports consumers: the effect of eWOM and celebrity endorsements

Halil Erdem Akoglu; Oğuz Özbek
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Sports ambassadors and destination image: a fuzzy set analysis

Natalia Vila-López; Inés Küster-Boluda; Cristina Aragonés-Jericó; Francisco Sarabia-Sánchez
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Let's run green! Impact of runners' environmental consciousness on their green perceived quality and supportive intention at participatory sport events

Yu Huang; Weisheng Chiu
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The role of destination personality in the relationship between destination image and behavioral intention among ski tourists

Qiang Zhang; Brian Yim; Kyungsik Kim; Zhibo Tian
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The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues

Edgar Romero-Jara; Francesc Solanellas; Samuel López-Carril; Dimitrios Kolyperas; Christos Anagnostopoulos
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Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity

Hossein Mansouri; Abdullah Rasaee Rad; Rodoula H. Tsiotsou; Maizaitulaidawati Md Husin
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Human capital development in sport marketing: industry insights

Brandon Mastromartino
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The role of social and environmental sustainability on sportswear’s purchasing among European consumers

Michael Fuchs; Guillaume Bodet; Gregor Hovemann
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Nostalgia-based marketing campaigns and sport participation

Norm O'Reilly; Caroline Paras; Madelaine Gierc; Alexander Lithopoulos; Ananya Banerjee; Leah Ferguson; Eun-Young Lee; Ryan E. Rhodes; Mark S. Tremblay; Leigh Vanderloo; Guy Faulkner
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Esports for development? Exploring esports player profiles and their development and well-being outcomes

Wonjun Choi; Wooyoung (William) Jang; Hyunseok Song; Min Jung Kim; Wonju Lee; Kevin K. Byon
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