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Guillaume Bodet
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Journal Articles
The role of social and environmental sustainability on sportswear’s purchasing among European consumers
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 641–663.
Published: 25 March 2024
Journal Articles
Elite versus grassroots sports events sponsorship in China: an exploration of sponsors’ motives and objectives
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 465–482.
Published: 06 February 2024
Journal Articles
'Give me a stadium and I will fill it' An analysis of the marketing management of Stade Français Paris rugby club
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2009) 10 (3): 55–65.
Published: 01 April 2009
