Issues

Reflecting on our shared success

Michel Desbordes
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Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies

Kihan Kim; Yunjae Cheong
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean college students

Do Young Pyun; Hyungil H Kwon; Chul-Won Lee
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Padel sports clubs in Spain

Mercedes Rodriguez-Fernandez
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The inevitable queue: exploring the impact of wait time at sporting events

Thomas Baker; Scott A Jones
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Factors influencing spectator sports consumption: NCAA women's college basketball

Galen. T. Trail; Yu Kyoum Kim
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Editorial policy

Michel Desbordes
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