Issues

Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand

Sarah Gee; Michael P. Sam; Steve J. Jackson
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The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer

Taehee Kim; Hyo Min Seo; Kyungro Chang
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The effect of endorsement and congruence on banner ads on sports websites

Woo-Young Lee; Youngjin Hur; Dae Yeon Kim; Christopher Brigham
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Sport fans in a “smart sport” (SS) age: drivers of smartphone use for sport consumption

Jae-Pil Ha; Sun J. Kang; Yukyoum Kim
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Development of a scale measuring the psychic income associated with hosting the Olympic Games

Dongfeng Liu
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Sport league website: an effective marketing communication tool for corporate sponsors

Doyeop Kim; Matthew Walker; Jun Heo; Gi-Yong Koo
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