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Journal Articles

The positive and negative impacts of social and personal self-categorizations on sport fans' experience

Anat Toder Alon, Avichai Shuv-Ami, Liad Bareket-Bojmel

International Journal of Sports Marketing and Sponsorship (2022) 23 (3): 572–593.

https://doi.org/10.1108/IJSMS-07-2021-0139

Published: 25 October 2021

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Journal Articles

The impact of ageing on aggression among sport fans: the mediating role of fan hatred

Tamar Icekson, Anat Toder Alon, Avichai Shuv-Ami, Yaron Sela

International Journal of Sports Marketing and Sponsorship (2021) 22 (4): 780–797.

https://doi.org/10.1108/IJSMS-09-2020-0164

Published: 01 January 2021

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Journal Articles

A new love–hate scale for sports fans

Avichai Shuv-Ami, Anat Toder Alon, Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann

International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 543–560.

https://doi.org/10.1108/IJSMS-11-2019-0122

Published: 14 April 2020

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