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Journal Articles

Consumer adoption of artificially intelligence-supported devices for sports services: an empirical validation

Anna Gerke, Raphaël Le Dean, Ransome Bawack

International Journal of Sports Marketing and Sponsorship (2025) 26 (4): 694–712.

https://doi.org/10.1108/IJSMS-07-2024-0151

Published: 15 April 2025

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Journal Articles

The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media

Mohsen Behnam, Geoff Dickson, Vahid Delshab, Anna Gerke, Parvaneh Savari Nikou

International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 606–622.

https://doi.org/10.1108/IJSMS-09-2022-0175

Published: 30 January 2023

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